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Nike SB LOW Shoes was released March 2002, in an effort to enter the fast growing skateboarding market after Nike?s two previous ventures at the skate market fizzled out. Today Nike (SB) LOW Skateboarding has become one of Nike hottest products with its full line of shoes, skate team and royal following of sneaker heads and skaters.Nike SB shoes has a full team of riders lead by their signature athlete Paul Rodriguez or P-Rod. The rest of the team include Brian Anderson, Daniel Shimizu, Danny Supa, Chet Childress, Paul Rodriguez, Gino Iannucci, Reese Forbes, Stefan Janoski, Omar Salazar, Lance Mountain, Wieger Van Wageningen and Todd Jordan. A smaller team of Amateur riders include Grant Taylor, Lewis Marnell, Dan Murphy, Clark Hassler and Glenn Thomas Camba.